One is a monthly cost. One is not.
The purchase
| Item | Price | Shipping |
|---|---|---|
| 13 foot blimp, name printed both sides | $1,512 | $135 |
| 5.5 foot sphere | $351 | $27 |
| Helium fill hose | $45 | with order |
The comparison, honestly
A $1,500 monthly search budget spends $18,000 a year and stops the day you stop paying. That is not a criticism; it is how the channel works, and it is buying you intent, which is worth paying for.
A $1,512 balloon is spent once. The only ongoing cost is helium, roughly $2.50 a day.
They are not substitutes and the comparison is not fair in either direction. The useful question is whether you are currently spending anything at all on the drive-past group. For most local businesses the answer is nothing.
Measuring it
Harder than online, and we will not pretend otherwise. There is no click.
The practical method is a distinctive offer that only appears on the balloon’s flying days, or simply asking walk-ins how they heard of you and counting. Crude, but real.
In greater Phoenix and Tucson you can also rent one for a single weekend at $247.25 or $297.25 a day and watch what happens. That is a cheaper experiment than a purchase.
Should I do this instead of search ads?
No. Do search first. This reaches a different group.
Can I measure it?
Not precisely. Use a flying-days-only offer, or ask walk-ins.
What if my customers are not local?
Then skip it. We will tell you so.
Is there a monthly fee?
No. Buy it once, then helium only.
Can I test it first?
In Phoenix and Tucson, yes. Rent one weekend.
Ask for a quote. Call 1-800-791-1445 or email [email protected] and tell us the size and whether you want it printed.
More at advertisingballoonsusa.com.