Online advertising is good at one thing that nothing else does as well: finding people who are already looking. It is also structurally bad at one thing.
What online does brilliantly
Intent. Somebody types what they want and you appear. That is an extraordinary thing to be able to buy, and for most businesses it should be the first money spent.
If you are not showing up when people search for what you sell, fix that before reading any further. Nothing on this page is a substitute for it.
The gap it leaves
Online advertising cannot reach the person who was not looking.
The driver on their way home who has passed your building four hundred times and has never registered it exists. They are not searching. They will never see your ad. And they drive past you every single day.
For a roadside business that group is often larger than the searching group, and it is completely untouched by any online budget.
Why this is a physical problem
It is a line-of-sight problem, and it has a physical answer: be visible from further away than your building is.
A helium balloon at 120 feet clears rooflines, sign clutter and trees. A 13-foot blimp with your name on both sides costs $1,512 once and keeps working for years. Customers report fourteen.
That is not a competing channel to your search advertising. It reaches a different group entirely, which is the point.
When to ignore this entirely
If your customers are not local, or if nobody drives past you, a balloon does nothing. Put the money into online, where it belongs.
We will tell you that if you ask. It is a short conversation and it saves you $1,512.
Ask for a quote. Call 1-800-791-1445 or email [email protected] and tell us the size and whether you want it printed.
More at advertisingballoonsusa.com.